Product Marketing Manager

Location: Brisbane
Job Type: Permanent
Discipline: Sales, Marketing, Communications & Digital
Reference: 1246663
Posted: 21 days ago
Our client is a leading Australian organisation with operations that span globally.  Due to a diversifying suite of products, an opportunity now exists a Product Marketing Manager to join their established team.  This key role will ensure they develop a market leading product strategy and communicate effectively the market positioning, product messaging and competitive differentiation of their core services. 
This role manages the process of bringing product(s) to market, which includes deciding the product’s positioning and messaging, GTM planning and associated activities, and ensuring all relevant channels and customers fully understand our offerings. 
Key Responsibilities 
  • Develop local and regional go to market plans for new products
  • Collaborate with product management and campaign to execute product marketing activities
  • Assess the competitive landscape and develop programs and positioning which will drive advantage
  • Plan impactful product launches, managing internal and external stakeholders
  • Develop go-to-market toolkits with compelling narratives and excellent storytelling and other sales enablement tools
  • Inform on product roadmap and prioritization within the product & across the portfolio
Successful Candidate  
  • Proven experience in the creation and development of product strategy, positioning and messaging
  • Experience creating content to support the achievement of marketing objectives
  • Ability to think strategically, work independently and effectively in a fast paced environment
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
  • Experience managing customers through change
  • Proven ability to build productive relationships with both technical, design, and marketing teams
  • 5+ years in a product marketing or marketing role (preferably within a SaaS organisation)
If this role is of interest to you and you feel you have the desired experience, please apply by submitting your application or for further information, please email Simon Marks at Troocoo- or call on 0433 490 074