“Culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.” - Louis V. Gerstner, Jr, Former CEO of IBM
It is not a new philosophy that your people are your biggest asset. Recent figures suggest up to 87% of organisations across the world cite culture and employee engagement as one of their top priorities across policy and initiative development.
It’s no secret why such a large proportion of organisations would want to invest in their people and culture. It has never been a more challenging time to attract top talent, and establishing and maintaining a healthy workplace culture remains vital in engaging employees and building your reputation as an employer of choice. Organisations big and small face the same challenge - how to create the ideal workplace culture to engage their employees, increase productivity and efficiency within the business and ensure the workplace is one where people love to come to work.
So, what exactly is workplace culture?
When you hire a new employee into your team, the workplace culture you create has great potential to significantly impact that individuals’ life.
Your workplace culture is a culmination of the environment, behaviours, and attitudes that exist and are encouraged in your organisation. Workplace culture forms quickly, and even without being set or discussed, behavioural norms emerge. If done well, and nurtured from day one, your culture will exhibit your company values, beliefs, and empower each individual in your team. Like a well-watered plant, great culture only grows upwards, positively affecting those around it and breathing life into your organisation. If left unattended, undesirable culture has the potential to affect all areas of an organisation, leaving in its wake disengaged employees and damaged brand reputation.
How to create a healthy workplace culture?
If you’re thinking it might be time to update those culture and engagement strategies, you’re not alone. Research by Deloitte suggests that, across the world, more than two-thirds of Human Resource departments are updating current policies. It is important to remember that Rome was not built in a day. Building a successful and healthy workplace culture takes effort and time investment.
Two of our directors had this to say when asked about the practical steps they’re taking to invest into the TROOCOO workplace culture.
“For us at TROOCOO a culture of trust and authenticity is key. People need to feel trusted, safe, be given the room to test and learn (and fail at times), whilst feeling empowered every day” - Liana Callaghan
“Our culture attracts, retains and develops our people. It’s the lifeblood of every business and the heartbeat of ours” - Sean Johnson
Investment into your workplace culture is perhaps one of the only investments with a guaranteed profit margin. Healthy cultures develop highly skilled and committed individuals at every level of a business and attract talent from across the world. Highly engaged employees working in positive and supportive environments are proven to be more productive, stay with organisations longer, and act as invaluable brand ambassadors to your business.
Looking for your next role/hire that fits with your cultural expectations? Contact TROOCOO today at firstname.lastname@example.org or follow us on LinkedIn and Instagram