Senior Marketing Specialist
Job description
About our client:
Our client is a highly recognised NFP who are a leading provider of social services including disability support, in-home and community age care and family and relationship services across South East Queensland. Due to an opening in the team, a need for a Senior Marketing Specialist is now available.
About the role:
A major focus of this role will be to support the organisation to deliver a broad range of social services including disability, aged care, childcare and family services, and participate effectively in an increasingly competitive market environment.
You will work with Marketing and Engagement colleagues to ensure successful delivery of marketing activity for a variety of campaigns and projects that create brand awareness, engage key audiences and effectively market the services of the organisation across South East Queensland.
To apply please submit your resume and cover letter in word format and we will be in contact with you shortly.
Thank you for your interest.
Our client is a highly recognised NFP who are a leading provider of social services including disability support, in-home and community age care and family and relationship services across South East Queensland. Due to an opening in the team, a need for a Senior Marketing Specialist is now available.
About the role:
A major focus of this role will be to support the organisation to deliver a broad range of social services including disability, aged care, childcare and family services, and participate effectively in an increasingly competitive market environment.
You will work with Marketing and Engagement colleagues to ensure successful delivery of marketing activity for a variety of campaigns and projects that create brand awareness, engage key audiences and effectively market the services of the organisation across South East Queensland.
- Uncover audience and consumer insights and set clear objectives for brand, service and local area marketing activities.
- Identify key audiences and market segments and develop targeted message and channel strategies.
- Produce creative and compelling consumer focussed content for a range of channels including websites, social media, print publications and digital and offline advertising.
- Develop and deliver integrated marketing and communication plans utilising a range of contemporary channels and tactics, to meet business needs.
- Contribute to development and implementation of strategies and plans to engage effectively with customers and improve customer experience.
- Collaborate with service delivery areas and communication, digital and design specialists to develop best practice marketing plans.
- Coordinate and drive implementation of project plans to deliver high quality, timely and effective marketing and engagement activities.
- Deliver regular reporting and track outcomes and insights from marketing and communication activities, demonstrating the value of initiatives and identifying opportunities for future activity.
- Minimum 5 + years in a similar role
- Demonstrated ability to develop, implement and evaluate effective integrated marketing initiatives
- Strong project management and reporting skills including the ability to coordinate a range of activities and communicate in a clear and concise manner
- Strong written communication skills with the ability to research, write and edit content for a range of channels to a high professional standard
- Proficiency in use of digital marketing systems / content management systems and ability to work with the digital marketing specialists to develop digital strategies and social media campaigns as a part of integrated marketing efforts
- Demonstrated ability to use metrics to demonstrate the impact and value of marketing activities.
- Strong verbal skills, including negotiation and relationship building
- Successful track record in publicity, especially with regional media
To apply please submit your resume and cover letter in word format and we will be in contact with you shortly.
Thank you for your interest.