We’re partnering with a leading financial services organisation to find a commercially minded, data-led marketing professional who thrives on bringing campaigns to life through automation and insight. In this newly created role, you’ll help shape the customer journey by designing, building and delivering campaigns that enhance acquisition, engagement and retention outcomes.

  
Key Responsibilities  

• Designing and delivering personalised, multi-channel campaigns using customer insights and automation tools.
• Leading campaign execution from journey mapping and build through to deployment and performance analysis.
• Supporting the migration of existing journeys to a new marketing automation platform -ensuring all activity is compliant, effective, and customer-focused.
• Maintaining a strong focus on regulatory and risk frameworks, including privacy, digital consent, and industry-specific obligations.
• Driving campaign performance through test-and-learn strategies, ongoing optimisation, and data-led reporting.
• Collaborating with stakeholders across digital, product, analytics, compliance and operations to execute high-impact initiatives.

  
Successful Candidate
You’re passionate about customer experience and thrive in fast-paced, regulated environments. You bring a hands-on approach to campaign delivery and are equally comfortable working at both strategic and technical levels.

• Proven experience in customer marketing, campaign delivery or marketing automation -ideally within financial services or another regulated environment.
• Strong working knowledge of enterprise marketing automation platforms (e.g. Adobe Campaign, Salesforce Marketing Cloud, Braze, Unica).
• Demonstrated ability to manage and execute complex lifecycle campaigns across multiple channels.
• Solid understanding of compliance and privacy frameworks in digital marketing.
• Exceptional communication and stakeholder engagement skills.
• Exposure to data manipulation tools (e.g. SQL) and/or experience with platform migrations will be highly regarded.

  
What’s on Offer

• Work at scale in a purpose-driven organisation making a real impact on customers’ financial wellbeing.
• Contribute to innovation in a business that values integrity, compliance and customer care.
• Join a supportive and energetic team that embraces collaboration, curiosity, and continuous learning.

  
For a confidential discussion, please contact Emma Hegarty at emma.hegarty@troocoo.com or apply now.